Lee Tran

Human Experiences Project:

Design Consultancy: Giving HOPE Project
Baby book redesign for the Giving HOPE project, aiming to support mothers and babies seperated at birth due to to safeguarding and child protection concerns (care proceedings).

The result is a baby book that not only captures the essence of the Giving HOPE Project but also brings a positive note to help users navigate this traumatic experience.

Drawing from our research, we enhanced the overall visual appeal and usability of the old book to make it more engaging and easier to reference.

While doing so, we ensured to incorporate the client’s specific requirements, such as the use of yellow and lavendar colours.

Cover page.
First birthday and photo of baby pages.
My keepsakes page.
Family tree page.



Lee Tran, BSc Marketing & Design

I’m a designer with a love for branding and telling great stories through visuals (always wanted to say that!). ‮!٩‬

I was born and raised in Vietnam, where creativity is often underappreciated. However, this never stopped my passion for expressing myself creatively.

My journey hasn’t always been straightforward, but I eventually discovered my love for design and branding. I’ve made some great progress that I’m pretty proud of.

I can’t wait to add more exciting chapters to my creative journey. If you are interested or have a project in mind, let’s get talking! ☻

More projects from this designer


Le Anh (Lee) Tran

leanh2608.02@gmail.com /