Antonia Arbova

Human Experiences Project:

Body Shop Product Range
As part of a marketing module we were tasked in creating a new product line for a cosmetic company with a ‘Luxury’ direct competitor.

In this case my project focused around Body Shop with the direct competitor being L’Occitane Lavendar collection.

To be consistent with Body Shop’s brand guidelines, I made sure to stick to their fonts, colour palate and tone of voice. For the packaging design, I drew inspiration from the vibrant product line styles of The Body Shop. I created an illustration of a lavendar field to be featured on all the products. Looking at L’Occitane’s Lavendar collection, I designed an outer packing for my product line that is both simplistic and representative of high-end and commerical appeal.



Antonia Arbova, BA Hons Design + Marketing Minor

Graphics, Brand and Strategy

Since a young age design has always been an interest of mine. Over the past three years at University I have had the privilege to continue perusing my passion through experiences and projects both in and outside of University.

As an ambitious young designer I aim to one day be able to make a change.

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Antonia Arbova